An overview of digital marketing.

Why Digital Marketing?
Digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.


Factors of Digital Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Marketing Automation
  • Email Marketing
  • Tracking




Search Engine Optimization
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.
SEO can be called the backbone of digital marketing because an SEO expert can excel in another digital media.

There are two ways of SEO approachesin order to gain organic traffic to your website. These include:

  1. On-Page SEO
  2. Off-Page SEO




Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. 

The channels that can play a part in your content marketing strategy include:

  1. Blogs
  2. Info-graphics
  3. E- Books




 Social Media Marketing
Every customer or client is there in social media. We need to use those medium and "to increase brand awareness, drive traffic, and generate leads for our business.

The channels you can use in social media marketing include:
  1. Facebook.
  2. Twitter.
  3. LinkedIn.
  4. Instagram.
  5. Snapchat.
  6. Pinterest.




Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top positons on Google's search engine results pages.

Popular channels where you can use PPC include:
  1. Google
  2. Facebook
  3. Twitter
  4. LinkedIn



Affiliate Marketing
It is one of the oldest forms of marketing wherein you refer someone to any online products and when that person buys the product based on your recomandation, you recieve a commision.

Why affiliate marketing is good?
  1. Passive income
  2. Performance based marketing
  3. Amazing potential for big returns


Marketing Automation

Marketing automation is the software that serves to automate
your basic marketing operations

 Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:  
  1. Email newsletter
  2. Social media post


Email Automation
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. 

Some features why email marketing is still important
  1. More effective than Social Media:
  2. Economic and cost effective
  3. Personalized and customisable




Tracking

Tracking customer behaviour allows us to measure our success and where to improve. There are a lot of toold that assist in tracking our potential leads. The most popular
is infact Google Analytics. It allows us o track through different mediums and 
get accurate reports. 

Some features of Google Analytics are as follows:
  1. Who visits your website
  2. What they do when they are on your website
  3. When they visit your site
  4. Where did they arrive on your website from
  5. How users interact with your site’s content
  6. and much more...

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